LO2- History of your channel and its ident- (P2)

 History of Channel 4:

Channel 4 was created in 1982, on the 2nd of November. it has been at the centre of national conversations and a catalyst for the creation of a world beating production sector in the Uk. Channel 4 has turned its brand logo green to promote the rebrand of streaming service all 4.The first thing the program had aired is a gameshow countdown and presenter Richard Whitely starts by saying "as the countdown to a brand-new channel end, a brand-new countdown begins. This show is quite sentimental to the channel in itself hence why they even continue to air till this day on the channel.

Different indents within different eras: 

1985:

This first ident demonstrates what channel they are representing which is clearly shown. channel 4 has the number 4 in the idents and logo at all times and clearly has always been like this. The audience have a clear demonstration that they are on the correct channel, and it is simple and snappy. This allows the consumers to remember the channel easily and remember that their favourite show may be on channel 4. 

2000:

This ident in this video has more of a transition then the ident that was made in 1985. The ident has even developed putting in the channel's website(channel4.com). The purpose of this ident is to represent the channel and the brand and also promote the website. the website would not have been like the websites we look at now but rather have the most critical information on it that needs to be presented to the viewers. 

2020:

This ident is less about showing the channels name in itself but mainly about showing the audience that there has been so much development. One pure example is the animation of channel 4s figure. it has always just been a number but in this case channel 4 has turned into a walking figure. It shows the outside world and different environments and how the figure is alone, they sponsor the #stayathome movement which may be why the figure is roaming the world as one.  

2023: 

This ident represents not the channel in itself but rather how much of a variety of genres they play on the channel. it is clearly demonstrated that they aren't a narrow television program and rather try ad fit everyone's interests in. I think it is very important to express that within showing the channel name because people wont have to know much whilst flicking through but rather, they will know that it is a open channel where you are bound to find a film, documentary or series interesting.