One of the main conventions of an ident is the fact that they need something unique that allows there to be representation and recognition within the ident. This channels name is channel 4, therefore within every ident there is a repetitive reoccurrence of the number 4. There is no set duration, meaning that the idents are usually short however there are longer ones where the channel may be introducing the upcoming program to the audience which takes longer than an average ident that is also shown. This informs the audience of what to expect on what to expect next, the name and genre and when it is exactly starting so the audience have a better understanding if it's the program they would wish for and if not, they can come back to the channel later on when the other shows are on. There is also information throughout the day within indents and adverts on what shows are on later or the next few days at different days, which is useful to the audience and satisfies them. One thing I looked highly upon was the fact that the ident in 2020 simply because they had adapted their ident to the environmental crisis of covid-19. This was shown when they added the #stayathome and show the channel 4 roaming the earth by itself, showing that the earth needs to look like there's no one on it because of isolation.
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