LO2- Initial research into audio visual products- (P2)

Two Freeview channels:

1)ITV 1

2)Channel 4 

ITV 1 is a channel that is owned by a British media company and broadcasts thrilling drama, the nation's favourite soaps, unmissable events and the biggest family entertainment. On this channel, the type of programs they show are news or informative channels such as "Good morning, Britain" or "ITV evening news". however, they also show entertaining programs such as "secrets of the Krays" which is a Documentary and crime that explores how the twins became increasingly famous and feared. therefore, the channel has quiet a variety of different categories. 

The most appropriate age range for ITV 1 is 16–34-year-olds evidently from 2020, where it was the most watched channels. In 2022, ITV 1 had published their biggest drama which was Trigger point.
This drama had hit 11 million viewers watching the first episode, it averaged 9.5 million viewers across its 6-week run.  The second big hits is another drama called The Thief, his wife and the canoe, this is the second dram to exceed 10 million viewers in 2020. Overall, this evidence gathers that one aspect of the target audience is that Drama on ITV 1 is what suits the target audience best as it is what the consumers enjoy the most. 

Channel 4 is a British public service broadcaster that was established in 1982 to provide a fourth national television service in addition to the two BBC services and ITV 1 and 2. Unlike some of the BBC,ITV or Sky, channel 4 doesn't make any programmes in house. instead, it commissions them from the UKs many Tv production companies. Despite that, Channel 4 presents different programs such as Animations, breakfast, comedy or even for children. One example is Gogglebox, which is comedy and entertainment. Another example is the great British bake off, this is entertainment and competition.    

In comparison to ITV 1, Channel 4's most appropriate target audience is 16-34. As we can see that it is the same. This is because the channels both have the same aim and objectives. This is proven purely because of the genre and what they present on the channel. Channel 4 has a variety of different genres and documentaries that ITV 1 has but ITV has also got the aspect of having different genres and specific audiences. 

As mentioned many times before, channel 4 has the logo as a 4 which demonstrates the several genres they have and present on tv. the channel is trying to project this onto the audience so they know its not just set for one particular audience or just show on tv one particular genre. On the other hand, the Itv1 logo is more sophisticated and elegant therefore, it demonstrates that the variety will be less open for audiences preference and more straight to what the channel does best, Presenting British news and good morning shows to evening British shows such as loose women(all though its about feminism) its all around British content. 

Itv1 current ident:

During the ident you can see a child and parent enjoying playing with a kite that turns into loads of kites, this demonstrates to the audience that it is for a niche audience however as any enjoyable aspects. the channels are represented by several kites and the audience is represented by the parent and child, this also factors in the overall purpose of the ident. To ensure the audience that they will receive what they expect and ask for. 

Channel 4 ident:

During this ident you can hear what channels and what is up next along with her soothing voice, in the video process you can see the number 4 logo moving from aura to aura which conveys to the audience all the different programs have different meanings, impacts and genres. This also factors in the overall purpose of the ident. To ensure the audience that they will receive what they expect and ask for, the different genres, different moods and different settings within the channel.